Privacy policy

Last updated: 4 October 2026

Roots & Herds Farm (“the farm”, “we”, “us”) is a livestock farm in Lime Hall, St. Ann, Jamaica. This policy explains what personal information we collect through this website, why we collect it, and the choices you have. We handle personal information in line with Jamaica's Data Protection Act, 2020.

Information we collect

Information you give us. When you send a livestock inquiry we collect:

the type of buyer you are, the livestock you are interested in, the quantity and your purchase timeline;
your name and, if you provide it, your company name;
at least one way to reach you: an email address, a phone number or a WhatsApp number;
any message you choose to write;
whether you asked to receive occasional news from us.

If you go on to buy from us, we also keep records of your quotes, orders, payments and collections or deliveries. We do not take card or bank payments through this website.

Information collected automatically. When you submit the inquiry form, we use your internet (IP) address to limit repeated submissions and protect the form from abuse. We store it only as a scrambled (hashed) value, which is deleted within a day. The company that hosts this website also keeps standard technical logs, such as IP address, browser type and the pages requested, to run and secure the service.

The AI assistant. If you use the chat assistant, we store the messages you send and the replies you receive so the conversation can continue and so staff can review how well it is answering. Your messages are sent to our AI provider, Anthropic, which processes them to generate the replies. Conversations are deleted after 30 days, and you can delete yours at any time with the “Start a new conversation” button. An inquiry or a request for staff to contact you that you confirm in the chat is kept as a separate record, as described below. Please do not put passwords, card details or other sensitive information in the chat.

Cookies and tracking. This website does not use analytics or advertising trackers. It sets one cookie, and only if you use the chat assistant: a random identifier that keeps your conversation private to your browser. It is not used to track you.

How we use your information

To reply to your inquiry about availability, pricing and collection.
To prepare quotes, and to arrange and fulfil orders you place with us.
To keep the business, tax and accounting records the law requires.
To keep the website secure and prevent misuse of the inquiry form.
To send you occasional news about livestock availability, only if you ticked that option. You can ask us to stop at any time.

We rely on your request and consent when you send an inquiry, on the steps needed to enter into and carry out a sale with you, on our legal obligations, and on our legitimate interest in running and protecting the farm's business.

Who we share it with

We do not sell your personal information, and we do not share it for other people's marketing.

We use trusted service providers to host the website, store our records, deliver email and run the AI assistant. They process information only on our instructions and to provide those services. Some of them operate outside Jamaica, so your information may be stored or processed in other countries; where it is, we take steps to see that it stays protected. We may also disclose information where the law requires it.

How long we keep it

Inquiries that do not lead to a sale: up to 24 months, after which they are deleted or anonymised.
Customer, order and payment records: up to 7 years, to meet tax and accounting requirements.
Chat assistant conversations: 30 days after the last message.
Requests for staff to contact you: up to 24 months.
The scrambled address used to limit form submissions: no more than one day.

How we protect it

Information is sent to this website over an encrypted connection and stored with access limited to the farm staff who need it. No system is perfectly secure, but we work to protect your information and will tell you, and the authorities where required, if a breach puts it at risk.

Your rights

Subject to the Data Protection Act, 2020, you may ask us to:

tell you what personal information we hold about you and give you a copy;
correct information that is inaccurate or out of date;
delete your information, or stop using it, where we have no lawful reason to keep it;
stop sending you marketing messages;
withdraw a consent you have given.

To make a request, write to rootsandherdsfarm@gmail.com. We may need to confirm your identity before we act. If you are unhappy with how we have handled your information, you may also complain to Jamaica's Office of the Information Commissioner.

Children

This website is intended for adults and businesses buying livestock. We do not knowingly collect personal information from children.

Changes to this policy

We may update this policy as the farm or the law changes. The date at the top shows when it was last revised.

Contact us

Roots & Herds Farm, Lime Hall, St. Ann, Jamaica
rootsandherdsfarm@gmail.com
(876) 864-1628